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          In March of 1993, I opened Joe's Auto Electric and Repair on Jefferson Ave in La Grande. Business took off very well for me however there seemed to be some confusion weather I did all types of repair or just electrical work. While electrical has always been my specialty, I have always done all types of general repair on my customers vehicles. I had found that many of my customers were taking their vehicles to other shops due to the fact they thought all I did was electrical repair.

One day I saw one of my good customer’s car up the street at one of competitor’s shop. I called the customer and asked him what we had done wrong and why he had gone else where. He replied “You did nothing wrong, I just needed a brake job” I then asked him “well why didn’t you have us do it?” his reply was “I thought all you did was electrical work”. The “and repair” at the end of our name was not sinking in to him as well as other customers.

          When I built my new facility in 1997, I thought this would be a good opportunity to change the name to La Grande Auto Repair to hopefully avoid the confusion of the type of repair we are able to perform.

          This turned out to be successful; however a lot of my customers were not sure if it was the same business with a different name or a different business all together.

          Fortunately, I was able to retain most of my valued customers, furthermore I would like to assure everyone that I am going to do my very best to keep up the quality of service my customers have come to expect from my business and I am always interested in hearing any concerns that any of my valued customers may have.

 I look forward to serving you in the future.  Thank You!!!



                                                                       Joe Horst